Wholesale prices. Direct to the public!


Privacy Policy

In a nutshell

We won't sell your information to anyone.
We don't save credit card numbers.
Your transactions are super secure and some 'Cookies' (not edible) might be left on your computer for up to 30 days after for visit to help us identify how you use our site and our site only so we can make this site better for you.

The Details

This Security and Privacy Statement applies to this website which is operated by Excel Intellegent Pty Ltd under the domain name "www.WholesalesDirect.com.au" (Wholesales Direct website).

Wholesales Direct understands and appreciates that you, as an Wholesales Direct website visitor, are concerned about your privacy and about the confidentiality and security of information we may gain about you online. Wholesales Direct is committed to protecting your privacy. This Wholesales Direct Security and Privacy Statement explains how your personal information will be treated as you access and interact with the Wholesales Direct website.

As the Wholesales Direct website develops and as technology evolves, Wholesales Direct will continue to strive to provide you with better and more customized services and with a more effective website. Wholesales Direct encourages you to review the Security and Privacy Statement periodically because the Security and Privacy Statement may change from time to time.

The Wholesales Direct Privacy Policy explains how Wholesales Direct generally protects your privacy and confidentiality. The principles set out in the Wholesales Direct Privacy Policy also apply to Wholesales Direct websites.

In addition to the provisions of this Security and Privacy Statement, there may also be specific and additional privacy provisions which apply to certain sections of the Wholesales Direct website. Because those specific and additional provisions also relate to your privacy protection, you should review them wherever they are accessible by you on the Wholesales Direct website. In the event of any inconsistency between the provisions of this Security and Privacy Statement and those other specific and additional provisions, the specific and additional provisions will prevail.

Security of Information

Wholesales Direct takes reasonable steps to preserve the security of cookie and personal information in accordance with the Wholesales Direct website Terms of Use and this Security and Privacy Statement. If your browser is suitably configured, it will advise you whether the information you are sending us will be secure (encrypted) or not secure (decrypted). If secure transmission is indicated, Wholesales Direct currently uses 256-bit SSL encryption through its Payment Gateway DPS. All credit card transactions are therefore handled through a secure server.

Wholesales Direct regularly reviews developments in security and encryption technologies. Unfortunately, no data transmission over the Internet can be guaranteed as totally secure. Accordingly, although Wholesales Direct strives to protect such information, Wholesales Direct cannot ensure or warrant the security of any information you transmit to us or from our online products or services and you do so at your own risk. Once we receive your transmission, we take reasonable steps to preserve the security of the information in our own systems.

Information Collected

The information that Wholesales Direct collects about you is dependent on how you use the facilities offered by the Wholesales Direct website.

If you visit an unsecured area of the Wholesales Direct website (that is, an area where you are not required to log on) to read, browse or download information, our system will record the date and time of your visit to our site, the pages viewed and any information downloaded. However, our systems will not record any personally identifiable information.

If you decide to complete an online application form or online survey, the information that you enter into the online form or survey will only be collected by Wholesales Direct if you submit your online application or survey. If at any stage you cancel your application or log out prior to submitting your application or survey, the information you have entered up to that point will be automatically deleted.

Collection of IP addresses

It is necessary for Wholesales Direct to collect your IP address for your interaction with various parts of the Wholesales Direct website. Your IP address is the identifier for your computer when you are using the internet.

For instance, Wholesales Direct collects and stores your IP address when you log into Wholesales Direct. As part of our security for Wholesales Direct we use this information when we attempt to detect and prevent fraudulent transactions. We store your IP address for security and audit purposes. Your IP address will not be used by us or released to any third party except in the case of security, inappropriate behaviour or fraud issues, such as unauthorized access to your or our computer systems or fraudulent transactions.


We use "cookies" as a fundamental part of our interaction with your Internet browser. The purpose is to provide you with better and more customised service and with a more effective website.

A "cookie" is a small text file placed on your computer by our web page server. A cookie can later be retrieved by our webpage servers. Cookies are frequently used on websites and you can choose if and how a cookie will be accepted by configuring your preferences and options in your browser.

Wholesales Direct uses cookies for two different purposes. We allocate a cookie to each Internet browser that visits the Wholesales Direct website. This cookie does not allow us to collect personally identifiable information about you.

Accordingly, if you wish to make full use of the Wholesales Direct website, it is required that you accept cookies.

How we Handle Email

We will preserve the content of any e-mail that you send us, if we believe that we have a legal requirement to do so. Your e-mail message content may be monitored by our Wholesales Direct employees for security issues including where e-mail abuse is suspected; our response to you may be monitored for quality assurance issues.

Use and Disclosure of Information

We will only use or disclose personal information or information generated by cookies in accordance with the Wholesales Direct Privacy Policy, specific and additional provisions relating to privacy which apply to certain areas of the Wholesales Direct website and as otherwise set out in this Security and Privacy Statement.

Acceptance and Changes to Security and Privacy Statement

You acknowledge and accept that your use of the Wholesales Direct website indicates your acceptance of the Wholesales Direct website Terms of Use and the Security and Privacy Statement.

This is the current Security and Privacy Statement. It replaces any other Security and Privacy Statement for the Wholesales Direct website published on the Wholesales Direct website to date. Wholesales Direct may at any time vary the Security and Privacy Statement by publishing the varied Security and Privacy Statement on the Wholesales Direct website. You accept that by doing this, Wholesales Direct has provided you with sufficient notice of the variation.

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